Entrepreneurial Marketing Vs. Traditional Marketing

Entrepreneurial Marketing Introduction (what is EP) Entrepreneurial marketing is the proactive identification of opportunities for accruing and retaining profitable customers through: innovative approach, to risk management, to resource leverage value creation. (Morris, 2002) It is the marketing carried out by successful entrepreneurs, therefore it takes key elements of the entrepreneurship process such as: Opportunity Innovation Networking Entrepreneurial Marketing vs Traditional Marketing: Traditional Marketing- The basic philosophy is that every strategy and the activity of the organisations should focus on meeting the customer needs, where as entrepreneurs would not argue with this concept but they tend to adopt a very different strategy and methods while still fulfilling the customer needs. Entrepreneurial Marketing- Entrepreneurs do not tend to follow the traditional marketing principles, when undertaking marketing activities. As a result entrepreneurial marketing is different in many ways to the traditional marketing. Entrepreneurs use time, energy, and creativity of entrepreneurs rather than money. They also tend to use marketing methods which interact on a more personal level with the customers which is used on informal assessment of traditional marketing. (Morris, 2002) Intuitive innovation vs customer needs: Traditional marketing- The key assumption of marketing theory is that the customers should be the centre of the entire business. A detailedShow MoreRelatedEssay On Social Entrepreneur1602 Words   |  7 PagesIntroduction Entrepreneurs support economic activity and growth entrepreneurial process requires capabilities, such as skills, decision-making and business acumen technology entrepreneurs: the danger is having exclusive focus on the product or service without due consideration to whether it addresses a real market problem with customers who would be willing to pay for it. Schumpeter (1965): â€Å"individuals who exploit market opportunity through technical and/or organization innovation† Drucker (1985):Read MoreFranchisors Do Not Like to Take on ‘Entrepreneurs’ as Franchisees. Discuss This Statement, Giving Sound Reasoning Why This Statement Might Be True and Countering with Arguments Against the Statement?1981 Words   |  8 Pagesdifficulty of working with entrepreneurial franchisees will be analysed alongside what a Franchisor looks for in an ideal Franchisee in the context of someone seeking to enterprise a franchise; how these differ, how they are similar and what potential benefits or disadvantages this stance may create. The entrepreneurial process requires a great number of identification and opportunist methods in order to obtain the resources for their business and be deemed â€Å"entrepreneurial† (Shane, 2003). The use ofRead MoreMarketing 101 Lecture Notes Essay2564 Words   |  11 PagesLECTURE 1: What is Marketing? 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Thankfully, many resources have been established so that research can be found easier. â€Å"There are also many options as far as entrepreneurial ventures are concerned. One of the most common decisions entrepreneurs face is whether they should start up their own business or invest in a franchise. While both opportunities involve various amounts and types of risk they also hold the potential

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Hewlett Packard Hp Human Resource Management Commerce Essay Example For Students

Hewlett Packard Hp Human Resource Management Commerce Essay Many companies have good record of human resources direction. For illustration, in a book, The 100 best companiesA toA workA for in America recorded first-class human resources direction accomplishments, and has been formed to accommodate to the company s planning and concern schemes. Electric contraption shaper company, Hewlett-Packard Company is one of them. Founded in 1939, Hewlett-Packard is now runing one million millions of dollars of electrical merchandises makers. Its merchandises include computing machine, reckoner, mensurating instrument. The company clearly specified in 7 company ends: Net income: Earn adequate net income for development of the company. Customer: Always satisfy clients demands. Interest range: Prevent other company plagiarise ain company s alone merchandises ideal. Development: Improve merchandises quality. Employee: Share accomplishments with employees, provide occupation security, admit single accomplishments, satisfy employees demands. Management: Promote the enterprise and creativeness. Citizenship: Ensure company s community constitution get better than earlier. These ends become human resources manner in HP Company, it is a set of thoughts and schemes, including the undermentioned facets: Trust employees, provide to the full freedom. Respect and self-respect. Identity, a sense of achievement, engagement. Safeguard, persistent/sustainability, staff development. Insurance, take personal problems. Net income and duty portion, common aid. Decentralized system. Informal alteration, call name, unfastened communicating. A error is an chance for larning. Training and instruction, audience. Performance and enthusiasm. Outline1 Workforce Planning in HP2 HP Company Recruitment3 Downsizing Options of HP Company4 Training and development in HP Company5 Workforce Diversity in HP Company6 Work-life plans in HP Company7 HP Company Benefits in United States8 Health, Safety and Wellness in HP Company Workforce Planning in HP Director of Operations A ; Workforce PlanningA ( Sheila Couchdid ) did a presentation.A She mentioned about HP s strategic aim, important topographic point to get down when binding HR and Workforce Planning to the concern ends and aims. HP and Workforce Planning is focus on Capital scheme alliance, that includes fiscal capital and work force capital. She mentioned company have to get down with concern theoretical account, so can construct work force planning. The programs affecting: The alteration agent to workforce planning. Elimination of occupations. Extinguishing costs. Investing and De-Investment. Aligning cost construction. Traveling to low cost locations. Right skilling the work force. Aligning all Human Capital Programs. Hand off Workforce Plan to all other maps within HR. Governance one of the cardinal points that Knowledge Infusion helps set in topographic point within organisations. First topographic point to get down Construct the plane before organisers take off Start strategically if possible, non operationally Had to get down operationally ; non optimal but working Amazing fiscal cognition from a HR function, cogent evidence that Workforce Planning is non typically HR material 4 parts to be after Strategic Modeling Strategic Planning Operational Planning Monitoring HP Company Recruitment Recruitment is a procedure of placement, placing and pulling capable appliers. It is a plan to work out company understaff job. HP Company frequently launch recruitment plan to keep it company staffing degree. Jobs at HP and Hewlett-Packard Company Jobs are formal web pages designed by HP Company to pull appliers. Downsizing Options of HP Company In July 2004, HP Company dropped four research groups in downsizing due to organisation restructuring. HP Company announced that of a restructuring program that will extinguish about 10 per centum of its planetary work force of 151,000. About 700 work forces at HP Labs had been terminated. In May 2012, HP Company largest paysheet purging in its 73 old ages history. The company cut 27,000 work forces to salvage up 3.5 Billion Dollars yearly. About 8 per centum of HP Company estimated 350,000 work forces had been terminated by the clip the inspection and repair is completed in October 2014. This layoff option is planned to cut down company s ingestion and increase company s net income. An Objection to Mandatory Drug Testing in High Sch EssayThe aims to keep this plan are: Start Wining with Wellness in HP At HP Company, they think wellness encompasses more than merely physical wellness. It besides includes fiscal wellbeing and ability to pull off workers demands outside of company. The Company invest in tools, plans, and inducements to assist employees better or keep their overall personal health. Stay secure and healthy with flexible benefits plan HP Company provided dollars for employees in order to utilize toward the cost of the medical, dental, vision, and life insurance benefits that work best for them. Their flexible plan recognizes employees single demands, giving the power to construct employees own individualized benefits plan that meets employees demands, fits their budget, and wagess employees for a occupation good done. Accomplish employee retirement and fiscal ends HP employees qualify for a valuable 401 ( K ) savings plan ( a type of retirement nest eggs account in the U.S ) , with HP supplying a lucifer of 100 % of employees parts, up to the first 4 % of wage employees contribute. HP s Employee Stock Purchase Plan besides gives employees the chance to buy HP stock at discounted monetary values, leting employees to portion in the fiscal success they help make. Enjoy clip off from work HP Company provides competitory holiday, vacation, and other clip off plans that give employees the clip to bask life outside the workplace. Vacation clip increases each calendar twelvemonth for the first 10 old ages of service, with the first calendar twelvemonth prorated to employees engage day of the month. HP provides 11 paid vacations each twelvemonth. HP besides offers advanced resources to assist emplyees accomplish work/life balance and usage clip to greatest advantage. Take advantage of other HP benefits HP Company offers many extra benefits that can assist employees carry through their single ends. Programs like acceptance aid and price reductions on HP merchandises are designed to assist you turn and win exterior of work every bit good. Other than that, HP besides offers many other rewards-like wage plans, equity, and acknowledgment awards-that add up to a extremely competitory sum wagess bundle. This benefit plan taking the organisation to success with high efficient due to employees demands are satisfied. Health, Safety and Wellness in HP Company Human Resource Department in HP company take earnestly their duty to supply a safe working environment and acknowledge that employees are most productive when they are safety and healthy. They emphasis is on forestalling work-related hurts and unwellnesss. Health issues and healthy life styles are encouraged to employees in their health plans, and they improve their safety plans to minimise jeopardies in specific work environments.They manage their wellness, safety and health ( HSW ) plans as portion of a comprehensive environmental, wellness and safety ( EHS ) direction systemA that meets or exceeds applicable regulative demands globally. Furthermore, they promote wellness and health through on-line educational stuffs, travel wellness advice and health-awareness activities. They besides provide entree to wellness benefit plans and advance healthy life styles. To increase engagement in the plans, U.S. employees and their covered domestic spouses who complete a wellness hazard questionnaire, take part in self-guided wellness instruction and enroll in a lifestyle betterment plan may have support from HP Company to buy extra wellness and health benefits. In 2009, 82 per centum of HP Company employees took portion in this plan, and 78 per centum of former EDS employees participated. Pull offing human resources is a portion of forming of company and organisation. It is an of import constituent to pull off a company to go a successful concern entity. Duties of Human Resources Department affect employment planning, enlisting and retrenchment, select capable appliers, employee preparation and development, pull offing employee public presentation, compensation, benefit, safety and wellness of employees. Well direction of human resources taking company to accomplish ends more efficaciously and efficienctly.