McDonalds 4 Ps of Marketing Analysis

McDonalds 4 Ps of Marketing Analysis McDonalds Corporation since its start in 1955 has remained consistently as well known brand name worldwide. In order to achieve this status the company has used marketing strategies that have covered every aspect of the business and social world. From advertising and competitors to public relations and charity, McDonalds has a goal and for what they want to achieve and has found ways of achieving those goals. Throughout this paper you will find descriptions of how McDonalds used the four Ps of marketing in order to create a successful and well known worldwide company. The four Ps of marketing include price, product, promotion and place. Marketing strategies are created through a process of conducting research, which provides the information for deciding the correct product/service, appropriate pricing structures, and the effective placement and promotion for establishing the proper position in the marketplace for achieving optimal return on investment. (investopedia.com) The marketing strategies that have been created through this research by McDonalds Corporation have served them well ever since they opened their doors in 1955. The founder of McDonalds Corporation, Ray Kroc, started the company with the mindset of expanding his business by using franchising. Since 1955, McDonalds has become one of the most valuable brand names in the world. (Rowley, 2004) Expanding the corporation globally is the marketing strategy that has allowed McDonalds to become one of the worlds largest fast food retailers. In 1958, owner Ray Kroc made a statement, The basis for our entire business is that we are ethical, truthful and dependable. (McDonalds.com, 2010) The McDonalds mission statement lists the four Ps of marketing as the basics of providing an exceptional customer experience. The first of the four Ps is price. McDonalds overall pricing objective is to increase market share. (Vignali, 2004) With the original research that was done to create a successful marketing strategy, McDonalds Corporation researched the demand, competitors position in the market and the cost of creating the product and created a price that will create a customer demand. When the recession hit, a vast majority of businesses began to lose customers and in return income. McDonalds was one of the few that cashed in on the recession by creating a value menu. The value menu, which features select items sold for one dollar each, has helped McDonalds bring in customers consistently and this steady income has helped increased market share. The second of the four Ps is product. When McDonalds first opened in 1955, they were the first business to provide burgers, fries and milk shakes in a convenient family dining atmosphere. The competitors in the area provided no competition and McDonalds sold its one hundred millionth hamburger in 1958. As time went on and technology advanced, the market became more competitive and a healthy lifestyle trend began to unfold in society. But even with all this change, McDonalds kept to their philosophy, providing quality food and a quality service in a fast and easy environment and with this philosophy they maintained their place in the market. Two years after their tenth anniversary in 1965, McDonalds began opening operations in Puerto Rico and Canada and currently they now have operations in one hundred and eighteen countries, including China, Japan, UK and Australia. (Mcdonalds.com, 2010) Each country has their own unique menu items, but a few of the classics are on every menu worldwi de. These include the Big Mac, Quarter Pounder, French Fries and Happy Meal. When Starbucks began offering coffee and a breakfast sandwich combo, it provided competition to McDonalds already well known and loved breakfast menu. McDonalds response to this competition was to create a new line of products called the McCafe. The McCafe was a premium coffee beverage that came hot, cold or blended and in a variety of flavors at a reasonable price. The third of the four Ps is promotion. There are four ways to promote a product in the world of marketing; advertising, direct marketing, sales promotions and public relations. Advertising is used worldwide and usually involves the use of a celebrity praising the quality, value and affordability of the product. McDonalds advertising is different in each of the one hundred and eighteen countries they have locations in. To date, McDonalds has used twenty three different slogans in US advertising and a few other slogans in other countries worldwide. Television, radio and newspaper are not the only ways in which McDonalds advertises their product. They have begun to use billboards and sponsoring sporting events such as the Olympics. But even with all these extra advertising connections, television has been the key advertising strategy for McDonalds. Direct marketing is most commonly achieved by the use of websites. McDonalds website provides detailed information about menu items, company policies and the company story. The information that is provided to the viewer allows them to get a better understanding at how McDonalds became what it is today. Sales promotions are an important key in any marketing strategy. The most common sales promotion that McDonalds run is their Happy Meal. The food content has remained the same over the years, but the toy changes all the time. The toy that comes in the Happy Meal usually corresponds to a movie or event that popular at that time. The current Happy Meal includes toys that are themed to DreamWorks Megamind movie. Public relations are a very important aspect to McDonalds. Their website alone provides information for a variety of people. There is an entire section on the website dedicated to students who need information for writing term papers. The website even provides a place for customers to provide feedback for the company. McDonalds feeds of this feedback and uses it to help maintain their quality service. In Beijing, McD onalds hires individuals to be public relation agents in the community and provide information and receive feedback to be given back to corporate headquarters. Beyond their website, McDonalds is well known for their contribution to the community. The Ronald McDonald House was created in many communities to help children and their families with special needs. A study conducted by a program called A Cause that Counts in 2009 states, Research shows that 92% of Americans have a more positive image of companies that support a cause. And, 87% of Americans are likely to switch brands, when price and quality are equal, to support a cause. These trends are consistent around the globe. In 1977, McDonalds sponsored a High School basketball team and gave them the opportunity to play an exhibition game against the Washington Nationals. McDonalds has also been a proud sponsor of the Olympics for many years, donating money to help maintain the quality of the event. The final P of the four Ps is place. Place mainly consists of the companys distribution channel. This marketing strategy is important, so that the company can make sure that their product is available at the right place, at the right time and with the right quantity. Nearly 50% of Americans are within three miles of a McDonalds drive thru and good majority of those are located either near large housing developments or schools. Each McDonalds provides their own unique experience for the both the children and the adults. Every McDonalds includes a childrens play area, which usually includes a slide and various other playground equipment for the children to play on. For the adults, McDonalds has started to offer an internet facility at select locations. These allow the adults to access the internet on their laptops while their children are playing in the kid zone. Using these marketing strategies and maintaining the goal of providing quality service and food in an inviting environment at a fast and easy pace, will allow McDonalds to remain on top of the market of fast food retailers. Their environments and prices will continue to have people saying, Im Loving It.

Childcare and Education Essay

B) Evaluate the role of play in meeting the meeting the individual needs of children who are ill Role play is one way in which you can meet the individual needs of children who are ill as it allows the children to freely express themselves and their feelings without the worry of being told what to do and how to do it in a safe environment free from harm an example from one of my day nursery placements was when the room supervisor had the role play area changed to a doctors surgery because quite a lot of children where ill with the chickenpox, so that they weren’t worried about going to the doctors and could act out different scenarios with their friends. Role play is very adaptable and can be changed to meet each individual child’s specific needs an example would be if one of the children in the practitioners care had to go through very serious treatment at the hospital then the practitioner would change the role play area to a mock hospital set up so that the child can express themselves and find out information on what going to hospital is like and for them to be able to explain to their friends what is going on with themselves. Child-led activities and Adult-led activities are another way in which the practitioner can meet the individual needs of a child who is ill, this type of activity allows the child who is ill some control on what their role is in the activity and how they go about completing that role throughout the activity an example from my current primary school placement would be when we did a science experiment on materials. The teacher explained what the children needed to do and showed them a visual demonstration, then the children split into groups of three on separate tables about the classroom. The children then following what the teacher had said carried out the experiment with the different roles split between themselves. One would record the information and draw around the surface splat, another would be dropping the plasticine and the last one would be holding the three different length rulers. Observation and planning helps in meeting the needs of a child who is ill because as a practitioner it allows them to be able to see where the child needs further assistance and for the practitioner to plan the further assistance.

eighteenth amendment Essay - 550 Words

The eighteenth amendment of the United States Constitution was ratified in the year 1919. This amendment made buying, sellieng, and producing alcoholic beverages illegal. However, this amendment did not stop some on the citizens in the United States, this included some of Louisiana’s own citizens. nbsp;nbsp;nbsp;nbsp;nbsp; Even though the making and selling of beer and wine was illegal the citizens did not seem to care to much. The majority of the people, who brewed their own beer and wine at home, and even the people who were involved in bootlegging were among the ones who did not believe that the amendment was constitution, and some did not get arrested with taking part in this illegal activity. The reason that the people did not†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;Mr. Hungerford may have been lucky, but one man was not so lucky. His name was Mr. Kellogg, also known as Mr. Arbaugh. He was arrested for â€Å"conspiring to violate the national Prohibition Act.† This was the man who was trying to ship beer in rice sacks on the railroad cart, and got caught. His arrested lead to the arrest of other men believed to be head of bootlegging organizations. nbsp;nbsp;nbsp;nbsp;nbsp;Members of â€Å"organized† crime were probably happy that the citizens of Gueydan wanted beer, because they made a lot of money in transporting and selling their illegal beverages. The United States and Canada were the only countries that made alcohol illegal, so it was not practical for Americans to enforce the prohibition laws, because the other counties of the world could still make, sell, purchase, and consume alcoholic beverages. nbsp;nbsp;nbsp;nbsp;nbsp;Rumrunners including the I’m Alone made transportation of illegal substances possibly because it was not illegal for them, and they traveled in free waters. When the boats got close to Louisiana, the Louisiana’s would travel to the boats through the intercostal waterways, which was connected to the open waters were the boats waited and then brought the substances back to the coast and sold it to the Louisiana citizens. nbsp;nbsp;nbsp;nbsp;nbsp;In conclusion, Louisiana did not respect the eighteenth amendment, of the constitution, which was the Prohibition law.Show MoreRelatedHISTORICAL CONTEXT Until the ratification of the Eighteenth Amendment, the Constitution of the2000 Words   |  8 PagesHISTORICAL CONTEXT Until the ratification of the Eighteenth Amendment, the Constitution of the United States had retained a certain character which properly belonged to the fundamental form of law of the Republic at the time of its creation. The matters with which it dealt were simply three types. State sovereignty, through the division of powers between the Federal and the State governments, the inalienable rights of the American citizens and the structure of the Federal government itself. TheseRead MoreAmendment Xxi. Section 1: The Eighteenth Article Of The1383 Words   |  6 PagesAmendment XXI Section 1: The eighteenth article of the amendment to the Constitution of the United States is hereby repealed. Section 2: The transportation or importation into any State, Territory, or Possession of the United States for delivery or use therein of intoxicating liquors, in violation of the laws thereof, is hereby prohibited. Section 3: This article shall be inoperative unless it shall have been ratified as an amendment to the Constitution by conventions in the several StatesRead MoreDuring the late 19th century and early 20th century the United States saw many political reforms1100 Words   |  5 Pagesadopt an amendment to the Constitution. World War I played a role in the ban of alcohol because food supplies were needed for soldiers and people were asked to have wheatless and meatless days by President Hoover. This boosted the Prohibition campaign because grain is a component in alcoholic beverages and people were asked to give it to soldiers instead of using it for alcoholic beverages. Prohibitionists also preached that drinking impaired the armed forces fighting ability. The Eighteenth AmendmentRead MoreThe Impacts of the National Prohibition Act of 1919753 Words   |  3 Pages The National Prohibition Act of 1919 was the law that actually prohibited the purchase and consumption of alcohol. While the eighteenth amendment banned the transportation, sale, and manufacture of alcohol within the boundaries of the United States, the National Prohibition Act of 1919, also known as Volstead Act, actually started prohibition. The cause of prohibition was caused by the Temperance movement which tried to encourage people to not abuse alcohol. Many of the Temperance movement supportersRead MoreEssay on Prohibition: A Call For Reformation928 Words   |  4 PagesDuring the late eighteenth century, reformers and politics debated the sale of alcohol for many reasons. Issues such as prohibition caused many individuals to engage in politics and propaganda sometimes took the focus off the real problems. President Cleveland won the election in 1884 for the Republican Party, it was said to have been because of a quote by a Republican clergyman. Directed primarily toward Democrats, it labeled them the party of â€Å"rum, Romanism, and rebellion.† In 1850 annual consumptionRead MoreEssay about Effect Prohibition Had On Society2681 Words   |  11 Pagesproduction was intercepted by drunk employees. (1920’s Prohibition: Moonshine, Bootleggers, and Speakeasies). This major event divided the country in two; You were either a â€Å"Wet† or a â€Å"Dry†. The â€Å"Wets† were the citizens who were against the Eighteenth Amendment. This group was all for selling and drinking alcohol, they enjoyed it. The â€Å"Drys† on the other hand, were for this law. The â€Å"Drys† agreed that heavy drinking should be banned. In 1919, the â€Å"Wets† consisted of about fifty-three percent of theRead MoreHistory, Social Factors and Economic Impac of the Prohibition of Alcohol in the United States1490 Words   |  6 PagesNovick, 2011). The brewing companies were the fifth largest industry in the United States (Burns Novick, 2011). When the Sixteenth Amendment to the United States Constitution was passed the American citizens were to pay income taxes. After World War I began the German Americans were detested and bullied for their heritage. In 1919 the Eighteenth Amendment to the United States Constitution was be certified and prohibition would go into effect one year later. People stocked up on as much ofRead MoreProhibition in America: The Rights of Individuals vs. the Responsibilities of a Nation 1612 Words   |  7 Pages PROHIBITION IN AMERICA The Rights of Individuals vs. the Responsibilities of a Nation â€Æ' The 18th Amendment to the United States Constitution prohibited the manufacture, sale, transport, import, or export of alcoholic beverages† . This historical, yet short era, known as â€Å"Prohibition†, set an example that is still referred to today. As people scrambled all around the country trying to illegally obtain alcohol, the country was once again in a state of chaos. As part of a Christian based temperanceRead MoreIllegal Drinking in the United States588 Words   |  2 Pagesalcoholic beverages. October 28, 1919, that day Congress approved legislation, the Volstead Act, which implemented the Eighteenth Amendment. The Eighteenth Amendment also took away license to continue their business. Early 19th century United States was when alcohol began to become a complication. The Prohibition began January 17, 1920, which is when the Eighteenth Amendment went into effect. Women in the 19th century blamed many of society’s problems on alcohol. The women of this time took directRead MoreThe History of Drinking Alcohol in America2758 Words   |  11 PagesTemperance movement began, which was a movement that wanted to either control the distribution and consumption of alcohol, or completely end the ability to drink alcohol. Due to society’s severe health problems, destitution, and crime in the late eighteenth century and early nineteenth century, women blamed the abuse of alcohol and started The Temperance Movement. Even though the knowledge of the first ever used alcoholic beverage is unknown, it is known that the earliest alcoholic beverage was made

Why Time Management Is Important Factors For Having A...

To me, time management is one of the most important factors in having a successful college experience. The preceding sentence is an example of an epigraph. According to Merriam-Webster, and epigraph is â€Å"a quotation set at the beginning of a literary work or one of its divisions to suggest its theme†. On page 119, Rebekah Nathan uses an epigraph that is very meaningful to me; â€Å"A common way to regulate workload is simply to restrict the amount of time and effort one spends on a course by doing no more than is necessary.† Working while taking college courses is extremely stressful so having great time management skills is very crucial. High school never really taught me any time management skills, so when I started college it was quite an eye opener. I am technically still a senior in high school but I consider myself a freshman. Doing the post-secondary program was not only a way to earn free college, but also learn time management skills. That way when I start â€Å"real† college in the fall I will already know the gist of how things work. Last semester I realized that I needed to get my shit together. While taking on a 12 credit workload I was also working 20+ hours a week. I finally came to the conclusion that I can’t binge watch Netflix for 4 hours every day, or hangout with friends as much as I would like to; instead I have to spend the majority of my time doing homework, studying for pop quizzes and tests, and writing papers. While doing this I also had to take in theShow MoreRelatedMy Decision to Enroll in College Essay examples1014 Words   |  5 Pages My decision to enroll in college has been one that I have been pondering for the last three decades. During my last year of high school, I met a friend who was surprised that was not planning on enrolling at the local community college. As Ive matured and joined the United States Marine Corps, I had an opportunity to start my college journey. Surprisingly, that was in 1978. From 1978 to 2009 my journey took me to my midpoint and I received my Associates Degree. The thrill of receiving that AssociatesRead MoreSuccess Is A Peaceful And Happy Life886 Words   |  4 Pagespeople define success? Some may think that success is having a huge amount of money or getting a high position. Others may think that success is to have a peaceful and happy life. There is no right or wrong because people define success based on their own background and experience. And for many students, success in college only equals to their academic achievements such as getting good grades and graduate with a high degree. However, success in college should be defined with the four areas of achievementRead MorePersonal Responsibility Is the Fuel for College Success1154 Words   |  5 Pagesthe fuel for college success XXXX GEN/200 XXXX Instructor: XXXX Personal Responsibility is the Fuel for College Success Although many people attend universities and colleges, not everyone has a successful college experience. Success inRead MoreI Am A Senior At Baruch College1385 Words   |  6 Pages I was a college graduate and was hired as treasurer in China. After I immigrated to New York, I knew that I have to back into school, because everything in the past is just like a piece of white paper once I entered a new country. I need a chance to start again, to rebuild my life. Currently, I am a senior at Baruch College, and my major is accounting. I transferred to this school from Borough of Manhattan Community College, and already have a goal that I want to be an accountant. I had taken numerousRead MoreFinancial Planner988 Words   |  4 Pagesit, and having the trust of your clients is a crucial factor in being successful in this career. I would like to be in this profession because I would be able to work with people one on one to help them build better lives for themselves. In my interview with Dan Rosen, head financial planner at Edward Jones financial, he said â€Å"One of the most rewarding aspects of my job is that I help people have a happy life, and not only am I helping them, I am also helping their family.† It is important to be inRead MoreWhy Students Fail For Complete College976 Words   |  4 PagesThere are many reasons as to why students fail to complete college. According to a study asking individuals to provide their own perspective on why students fail courses and drop out of college, students responded to the majority of the reason being motivation, study habits, and academic readiness (Cherif, et al. 35-51). The majority of the population never learns effective study habits before they attend college; most people cannot accomplish any studying with lousy habits, such as playing musicRead MoreWhy I Chose A Marketing Career1349 Words   |  6 PagesWhy I Chose a Marketing Career College students have an array of options to choose from when it comes to deciding what they want to do with the rest of their lives. Students are expected to make a decision at the ages of 18-20 years old as to what they want their career path to be. They must pick a field of study that contains course work that will aid them in what they want for their career path to be. As a freshman, I chose to be apart of the College of Business and Economics. It took several businessRead MoreBusiness Foundations And Professional Goals Essay1665 Words   |  7 Pagesare to be able to learn as much as I can about in business which will lead me to a successful professional career in the business field. This class will assist in my goals of academics because it gave me a foundation of all the different disciplines in business. Business Foundations was a building block of my future classes that I will take in my academic career in order to graduate with a BBA in Operations Management. Business Foun dations has assisted me in my professional goal because it taught meRead MoreEssay Bachelor Degree Required846 Words   |  4 Pagesexception than the norm. At times, should the applicant have sufficient years of equivalent experience and be known by the group hiring, the requirement can be waived. With the constant change in company policies, the equivalency option may be removed. Then what am I going to do? With so many younger people entering the work place with degrees in hand, it is more and more prevalent that I complete my education. A college degree combined with several years of experience should help ensure my personalRead MoreCollege Life: Benefits of Living On-Campus1652 Words   |  7 Pagesstudents and 345 residential students at South-western state university to determine student’s attitudes, opinions, and reasons for being in a university, involvement level and participation in various activities, social life and relationships, time management, stress, and how they cope in the environment. They came to the result that 51% of commuter students reported working over 21 hours a week, while only 37% of residential students reported the same. Commuters were significantly less active in